KAISO Labs Logo Design

KAISO Labs is a documentary company focused on social issues, with an emphasis on children and education. The logo was designed to reflect the founders’ Trinidadian heritage and the cultural roots of the name Kaiso, an exclamation associated with calypso music that conveys praise and encouragement. Inspired by the bold color, shape, and rhythm of Indigenous Trinidadian art and calypso, the final mark balances strong graphic forms with cultural meaning. Deliverables: Logo design, brand concept, brand guide